the ChuruMaker app.
the ChuruMaker app.
• If you already have the app, make sure it’s updated to the most recent version.
• Check your phone’s settings to make sure the app has camera access.
All eligible participants who submit a video will be entered
for a chance to win 1 of 10 great Churu prizes.
We will also consider entry videos for possible use
in a Churu commercial!
We‘ve created an English version of an application,’’Churu Maker”,
our app for making Churu commercials easily on your smartphone.
You, the cat owner, are the director, and your cat is the star. We want you to make your very own Churu commercial.
Enter the commercial you make in our campaign to find cats to star in commercials,
and yours might be the next commercial we feature on commercial!
To learn how to enter, check out “How to Use the App and Enter the Campaign.”
• If you already have the app, make sure it’s updated to the most recent version.
• Check your phone’s settings to make sure the app has camera access.
Enter the name of your cat.
Enter the region in which you live.
ex. Los Angeles, CA
Start video-recording your cat. Make sure you have three cuts you’re happy with.Sample the cutest scenes of your cat.
• When you select the video from the camera album, the edges of the image are automatically trimmed. Video recorded inportrait orientation may generate an error and fail to be selected.
• Each commercial video will be composed of three cuts.
• The first cut must be at least 8 seconds long, the second at least 4 seconds long and the third at least 7 seconds long.
Add the hashtag #ChuruCommercialCampaign to your video and post it on Instagram and Twitter, either 1) from the social-media posting screen on the app or 2) from your own account. If your video is chosen, INABA-PETFOOD will contact you directly via the DM feature of your social media.
• Don’t forget to add the hashtag. Videos posted without the hashtag can’t be tabulated.
• If INABA-PETFOOD contacts you directly by DM, please send us the original video data that you posted on your own social media. INABA-PETFOOD will send you the URL for a dedicated Web page in reply.Please be sure to save your video and refrain from deleting it until the campaign is over.
Capture scenes of your cat playing, striking poses, or doing something adorable.
If you own more than one cat, make sure that all of the cats in your video are doing something cute.
The scenes do not have to include the Churu name or Churu products. The use or non-use of Churu will not affect the selection process.
*SWEEPSTAKES TERMS & CONDITIONS: NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
・Open to US residents age 21+.
・Begins 11/1/21; ends 11:59pm PT on 12/31/21. Must publicly post eligible video from your Instagram or Twitter acct during the entry period and tag with #ChuruCommercialCampaign
・Void where prohibited by law.
・SUBJECT TO COMPLETE TERMS HERE.
・Limit 1 entry & 1 prize per participant.
・Odds of winning depend on # of eligible entries recv’d. 10 prizes available; each prize consists of 120 Sponsor-selected Churu products. All prize details determined by Sponsor in its sole discretion. ARV of each prize: $98.00; total ARV of all prizes: $980.00 US. See terms for additional details.
・Sponsor: INABA-PETFOOD Co., Ltd., 19301 Pacific Gateway Drive, Suite 120 Torrance, CA 90502
We’re looking for scenes of your cat playing and various kinds of cute video. If your video is selected, we may feature it in a commercial, on our YouTube channel, or in other online video content.
・Only submissions featuring cats living with you in your home will be accepted.
・Videos submitted to us are subject to publication. Please make sure that neither the cat owner nor family members or other individuals are identifiable in the video. Locations such as your own home or out for a walk are fine.
・You must be a resident of the United States and at least 21 years old to participate.
・Your Video must be entirely your own original creation. You must own all right, title, and interest in it and it must not misappropriate, violence, or infringe upon the rights of any third party.
・Do not include any recognizable trademarks or branded products in your video, except for those of INABA.
・Your video must be suitable for presentation in a public forum and must otherwise comply with the Casting Campaign Terms, below.
INABA-PETFOOD Co., Ltd., INABA FOODS Co., Ltd. and their Group companies may use the submitted videos in magazines, on the Web, or on a Facebook page or other social media.
By submitting a video, you grant us a broad license to re-use it for our own advertising and other purposes. Please see the Casting Campaign Terms for complete details.
By submitting a video on social media using the #ChuruCommercialCampaign hashtag, you agree to the Casting Campaign Terms below.
We’re looking for cats to appear in INABA-PETFOOD Churu commercials.
Record your cat video using Churu Maker, our dedicated app, and post it on Twitter or Instagram with the hashtag #ChuruCommercialCampaign. If your video is selected, we may feature it as a commercial in our INABA-PETFOOD online video content and INABA-PETFOOD advertising.
And there’s more! We will select 10 lucky winners by random drawing from among all eligible participants who submit a video in this campaign to receive a gift of assorted Churu products, absolutely free. See the “Sweepstakes” section below for complete details.
If you’d like to participate, please read these Churu Casting Campaign terms and conditions (“Terms”) and post your video during the Campaign Period (defined below). When you post your video on Twitter or Instagram with the hashtag #ChuruCommercialCampaign, you are deemed to have consented to these Terms.
Please note: participation in this casting campaign provides only an opportunity for your video to be considered for possible inclusion in a Churu commercial or other INABA-PETFOOD advertising. Participation is not a guarantee that any video will be selected for use in our advertising efforts. Each participant understands and agrees INABA-PETFOOD Co., Ltd. and our parents, subsidiaries, affiliates, and representatives (collectively “INABA-PETFOOD”) have the right – in their sole and absolute discretion – to select or reject any video we choose for further consideration for participation in a commercial or to select no videos from this casting campaign for inclusion in any of our advertising.
From 12:00 AM on November 1, 2021 to 11:59 PM on December 31, 2021 Pacific Standard Time (California time) (“Campaign Period”)
For your video to be considered for use in this campaign and/or for you to earn an entry into the Sweepstakes (defined below), you and your video must meet all of the following requirements (all as determined by us in our sole discretion). Note that your video can – but does not need to – feature Churu products or mention the CHURU name/trademark.
・You must be the owner of the cat featured in your video (or the cat must reside in your home).
・You must be at least 21 years of age.
・You must be able to install our dedicated app, ChuruMaker, and you must produce any videos you submit using it.
・You must be a resident of the United States.
・The video must have been recorded in your home or in a public place that is not readily identifiable.
・You must have a Twitter or Instagram account, and must comply with all terms and policies of such third-party social media platform applicable to your use of it.
・Your video must be posted publicly from your personal Instagram or Twitter account with the hashtag #ChuruCommercialCampaign during the Campaign Period and must be and remain visible to INABA-PETFOOD through December 2021.
・The video must not show, depict, or otherwise include human subjects who can be identified, including you, any member of your family or household, and other individuals.
・The video must not have been previously published or submitted in any other promotional program, provided that previous publication of some or all of a video on a participant’s personal social media is acceptable.
・The video contains no subtitles or background music.
・Videos that contain any of the following elements are disqualified and will not be considered.
・Actions that obstruct the operation of this campaign
・Content produced on any application other than the Churu Maker dedicated app
・Plagiarism of the work of others
・Threatening or harassing content, or content damaging to any third party
・Defamation or damage of the good name or credit of others
・Violation of the copyrights or other intellectual property of others
・Violation of the property, privacy or rights of publicity/likeness of others
・Inclusion of obscenity, or any content/materials that are sexually explicit, profane, violent, hateful, or derogatory of any ethnic, racial, gender, age, or religious group, or of any sexual orientation, national affiliation, disability.
・Provision of information for commercial purpose, advertising, public relations or commercial solicitation. Do not include any recognizable products or third-party trademarks/logos in your video, except for those of Churu and INABA-PETFOOD.
・Actions that INABA-PETFOOD judges to be contrary to the aims of this campaign
・Actions that INABA-PETFOOD judges to be malicious or inappropriate
・Other actions commensurate with the above
Please see the campaign website here [https://usa.inaba-churu.com/] (“Campaign Site”) for complete details on how to create a video and submit it for consideration in this campaign. Note that you may submit as many videos as you would like, though please submit the same video only once.
Note: You can perform post-production on your video if you like. However, if we select your video for use in our advertising, we may ask you to submit the original version you created on the Churu Maker app, to prevent plagiarism and facilitate editing for commercials. For this reason, please be sure not to delete the original data after you submit your video. You may also be required to sign additional agreements evidencing the rights you have granted to us to reuse your video (see below). Please understand that if you do not provide the original data and sign any required additional documentation, your video may not be featured in any INABA-PETFOOD advertising.
If your video is selected as a candidate for use in a Churu commercial, you will be contacted on Twitter or Instagram by direct message (from @inaba_churu on Instagram or @ @InabaChuru on Twitter) sometime around December 2021 to January 2022. Please be sure to follow our official social media accounts so that we can communicate with you. If your video is not selected for use, we will not contact you. INABA-PETFOOD will not respond to inquiries regarding the selection results.
In our communication, we will provide instructions regarding any additional actions you must take in order for your video to remain in consideration, including submitting the original video and signing additional consents/agreements. Please submit the necessary information, including the original video, to INABA-PETFOOD Co., Ltd. by the specified method and by the specified date.
Unrelated to the potential selection of any video(s) for inclusion in a Churu commercial, INABA-PETFOOD will also award 10 Churu-related prizes to 10 winners selected in a random drawing from among all eligible participants who submit a qualifying video through either of the eligible social-media platforms during the Campaign Period as part of the casting campaign (“Sweepstakes”). Each eligible participant who submits one or more qualifying video(s) during the Campaign Period will receive one (1) entry into the Sweepstakes (regardless of the number of videos submitted by such participant). Each of the ten (10) winners in the Sweepstakes will, subject to verification, receive a prize consisting solely of one hundred and twenty (120) various Churu products, as selected by INABA-PETFOOD in its sole discretion (each a “Prize”). The following terms apply to participation in the Sweepstakes specifically:
・NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited by law.
・Limit 1 entry into the sweepstakes per participant (as measured by social-media user name) and 1 Prize per participant.
・Videos must be posted during the Campaign Period and meet all requirements of these Terms in order to earn an entry into the Sweepstakes.
・Odds of winning depend on the number of eligible entries received.
・The approximate retail value (“ARV”) of each prize is $98.00 US.
・The Total ARV of all Prizes available in the Sweepstakes is $980.00 US.
・Specific Churu products included and other Prize details determined by INABA-PETFOOD in its sole discretion.
・Potential winners will be contacted by sponsor (@inaba_churu on Instagram and @InabaChuru on Twitter) around December 2021 to January 2022 via direct message on the social media platform they used to submit their video. Potential winner must respond as instructed by sponsor within 72 hours of sponsor’s notification (or other time frame set forth in sponsor’s notification) Sponsor is not responsible for inability of a potential winner to receive messages from sponsor (e.g., if winner does not follow sponsor’s account on the applicable social media platform) or failure of winner to see or timely respond to any notification from sponsor, in which case such potential winner may be disqualified and an alternate winner selected (as determined by sponsor in its sole discretion) without any liability or further obligation to the disqualified potential winner.
・Winners are solely responsible for all taxes and any other costs/expenses associated with prize receipt or use.
・Sponsor may disqualify any purported entrant it reasonably believes has submitted any entry in violation of these Terms, in excess of the above-stated limit (through the use of multiple social-media accounts or otherwise), through automated or mechanized means, or in an effort to improperly manipulate the Sweepstakes outcome.
・Sponsored by INABA-PETFOOD Co., Ltd., 19301 Pacific Gateway Drive, Suite 120 Torrance, CA 90502
By submitting a video, you grant to the INABA-PETFOOD (and our agents, representatives, successors, assigns, and licensees) (collectively, “Licensees”) the irrevocable, sublicensable, absolute and perpetual right and permission to use, edit, modify, copy, adapt, publish, and exploit your video and other content submitted by you in connection with this campaign or at the request of INABA-PETFOOD (collectively, your “Submission Materials”) and your and your cat’s name, likeness, voice, biographical information, and any other personal attribute, in any and all media (now existing or hereafter devised) throughout the world, in any language, and in any manner for trade, advertising, promotional, commercial, or any other purposes, without further review, notice, approval, consideration, or compensation beyond the opportunity to be potentially considered for participation in INABA-PETFOOD advertising as part of this campaign. Without limitation, this grant includes the right for INABA-PETFOOD to include some or all of your video (or images therefrom) in its advertising efforts, including, without limitation, television, online, and print advertisements for Churu products.
Each participant waives and releases from any and all claims that participant may now or hereafter have in any jurisdiction based on “moral rights” or “droit moral” or unfair competition with respect to the Licensees’ exploitation of any Submission Materials without further notification or compensation to you of any kind, and agrees not to instigate, support, maintain, or authorize any action, claim, or lawsuit against the Licensees, each of their sublicensees, or any other person in connection with this campaign, on the grounds that any use of any Submission Materials or derivative works therefrom in accordance with this license infringes or violates any of participant’s rights (including MORAL RIGHTS).
Each participant hereby acknowledges and agrees that the relationship between the participant and each of the Licensees is not a confidential, fiduciary, or other special relationship, and that the participant’s decision to submit his/her Submission Materials for purposes of the campaign does not place any of the Licensees in a position that is any different from the position held by members of the general public with regard to the Submission Materials, other than as set forth in these Terms. Each participant acknowledges and agrees that no Licensee has now or will have in the future any duty or liability (direct or indirect; vicarious, contributory, or otherwise) with respect to the infringement or protection of the participant’s copyright in and to his/her video or other Submission Materials.
Each participant acknowledges that the Licensees and other participants may have created ideas and concepts contained in their videos (or any materials unrelated to this campaign) that may have familiarities or similarities to his/her own Submission Materials, and that he/she will not be entitled to any compensation or right to negotiate with any Licensee or third party because of these familiarities or similarities. Notwithstanding any custom and practice in the industry to pay an individual for an idea (if any), nothing herein shall create an implied or express contract to compensate participants for their Submission Materials and there is no obligation whatsoever for any Licensee to pay or otherwise compensate a participant for any of his or her ideas or materials in any communications with a Licensee. The Licensees reserve the right to request from a participant at any time proof that participant maintains all necessary rights in their Submission Materials in order to grant the applicable Licensee the rights required herein.
Each participant acknowledges that, with respect to any claim by participant relating to or arising out of a Licensee’s actual or alleged exploitation or use of any Submission Materials, the damage, if any, thereby caused to the applicable participant will not be irreparable or otherwise sufficient to entitle such participant (or any person claiming by or through him or her) to seek injunctive or other equitable relief and participant’s rights and remedies in any such event are strictly limited to the right to recover damages, if any, in an action at law (provided that nothing in these Terms will restrain a California participant’s right under applicable law – if any – to seek public injunctive relief in accordance with the dispute resolution procedures set forth below).
You represent, warrant, and guarantee to INABA-PETFOOD that you possess the lawful right to submit the video and any other Submission Materials in this campaign and that doing so does not violate any applicable law or the rights of any third party, and you hereby agree to defend, indemnify, and hold harmless each Licensee for any actual or alleged breach of such representation.
The establishment, validity, interpretation and execution of rights and responsibilities with respect to this campaign and these Terms will be governed by and construed in accordance with the laws of the State of California, USA, without reference to its conflicts of law principles. Any dispute between a participant and INABA-PETFOOD must be brought in the federal or state courts having jurisdiction over Los Angeles County, CA, and each participant consents to and waives the right to object to the exclusive jurisdiction of such courts. YOU AGREE THAT ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THIS CAMPAIGN, THE SWEEPSTAKES, THESE TERMS, OR THE USE OF YOUR SUBMISSION MATERIALS WILL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION.
INABA-PETFOOD Co., Ltd. accepts no responsibility or liability whatsoever for any trouble or damage, whether direct or indirect, that may occur to the entrant as a result of the entrant’s participation in this campaign. INABA-PETFOOD may change or cancel this campaign (including the Sweepstakes), in whole or in part, at any time without notice to the entrant if the campaign or Sweepstakes is incapable of running as planned for any reason (in which case INABA-PETFOOD will award the Sweepstakes Prizes from among all eligible, non-suspect entries received prior to such modification or cancellation or as otherwise deemed fair and appropriate by INABA-PETFOOD in its sole discretion). INABA-PETFOOD may, if it deems it necessary, change these Terms or take such measures as are necessary to secure the correct operation of this campaign, without notice to the entrant. The entrant bears all internet connection fees and other communication fees incurred in connection with the entrant’s participation in this campaign.
EACH PARTICIPANT HEREBY ASSUMES ALL RISKS ASSOCIATED WITH PARTICIPATION IN THIS CAMPAIGN AND AGREES TO RELEASE, DISCHARGE, HOLD HARMLESS, AND INDEMNIFY INABA-PETFOOD AND EACH OF THE LICENSEES FROM AND AGAINST ANY CLAIMS, DAMAGES, DISABILITIES, ATTORNEYS' FEES, AND COSTS OF LITIGATION AND SETTLEMENT, AS WELL AS ANY LIABILITY WHATSOEVER, FOR INJURIES OR DAMAGES OF ANY KIND SUSTAINED IN CONNECTION WITH CREATING OR SUBMITTING A VIDEO OR PARTICIPATING IN THIS CAMPAIGN, INCLUDING, WITHOUT LIMITATION, ANY INJURY, DAMAGE, DEATH, LOSS, OR ACCIDENT TO/OF PERSON OR PROPERTY.
IN NO EVENT WILL INABA-PETFOOD OR ANY OTHER LICENSEE BE LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, SPECIAL, INCIDENTAL, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL DAMAGES (INCLUDING LOSS OF USE, DATA, BUSINESS OR PROFITS) ARISING OUT OF OR IN CONNECTION WITH PARTICIPATION IN THE CAMPAIGN, WHETHER SUCH LIABILITY ARISES FROM ANY CLAIM BASED UPON CONTRACT, WARRANTY, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHERWISE, AND WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSS OR DAMAGE.
The invalidity or unenforceability of any provision of these Terms shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Terms shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. INABA-PETFOOD’S failure to (or decision not to) enforce any provision in these Terms shall not constitute a waiver of that or any other provision. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in these Terms, the Casting Site, or any other campaign-related materials, these Terms shall prevail, govern, and control and the discrepancy will be resolved in INABA-PETFOOD’s sole and absolute discretion.
Posted on November 30, 2021
Just in case:
・Please check that you updated the app to the latest version.
・Please check your phone settings to confirm that the app's permission to access the camera is set to all photos.
We're sorry for your trouble. It is possible that you cannot download the app because the model or version of the device you are using does not support the app's service.
We're sorry, but the commercial will be produced in landscape (horizontal) orientation, so we can only use videos recorded in that orientation. Please record your video in landscape orientation.
Yes. However, please note that, for your video to be selected, you must be able to provide us with the raw footage you used to produce your commercial-type video. When we do our editing, we need to use the raw footage, not your finished movie in the style of a Churu commercial. Thank you for your understanding.
If the content you posted isn't made public, we won't be able to collect it, so please make your account public before you enter. Thank you for your understanding.
We regret that we cannot confirm the status of your entry.
However, you can confirm it yourself by searching for the tag #ChuruCommercialCampaign and checking whether your video is displayed in the search results.
You can submit as many videos as you like. However, only one video per person will be accepted. We're looking forward to your submissions!
When we have completed our selection process, the people whose videos have been selected will be contacted individually by DM.
We expect to contact people sometime in December or January. (This schedule is subject to change without notice.)
Only entries posted on Twitter and Instagram are accepted in this campaign.
Please make either of these accounts public and post your entry.